Expertise
IP Law
IP LawIP Law
Intellectual property and competition law are among HK2’s core areas of expertise.
Our team advises on all matters of copyright, trademarks, design and personality rights, as well as on aspects of commercial communication and competition law.
Our goal is the sustainable protection, economic utilisation, and effective enforcement of intellectual property rights – both online and offline.
- Development of national and international IP protection strategies
- IP searches and clearance checks
- Filing of trademarks and designs with the DPMA, EUIPO or WIPO (Hague and Madrid Systems)
- International filings through our network of partner law firms
- Management and monitoring of trademark and design portfolios
- Review of planned advertising campaigns
- Drafting legally compliant participation terms for prize draws and competitions
- Ensuring compliance in direct marketing, including data protection aspects
- Enforcement and defence of claims under competition law
- Drafting and negotiation of licence and assignment agreements
- Review of licensing models (e.g. Creative Commons, Open Source, Stock Media)
- Contractual structuring of IP use and transfer
- Review and advice on suitable protection measures for trade secrets
- Non-disclosure agreements (NDA)
- Agreements on the use of know-how and trade secrets
- Research and evidence preservation
- Identification of parties responsible under liability law
- Takedown notices
- Alternative dispute resolution (ADR)
- Strategic advice for long-term online brand protection
- See also: Digital Brand Protection
- Agreements on the use of IP for AI training
- Contractual arrangements regarding creators’ rights in AI-assisted productions
- Contractual structuring of IP use in the context of AI-based services
- See also: Artificial Intelligence
- Enforcement and defence of claims under IP and competition law
- Cease-and-desist letters
- Takedown notices
- Preliminary injunctions
- Litigation (injunctions, information, removal, compensation for damages)
- Opposition and invalidity proceedings before trademark offices
- Measures against online infringements
Experts
