Expertise
Advertising Law
Advertising LawAdvertising Law
We advise on all legal aspects of advertising.
Whether it’s traditional agency work or a digital campaign, the HK2 team creates legal frameworks that enable creative processes while keeping potential risks in view.
We place particular emphasis on clear contracts, transparent collaboration, and legally compliant campaigns.
- Structuring and review of agency, framework, and cooperation agreements
- Drafting of customized contractual terms for agencies and influencers
- Design of transparent remuneration and performance obligations
- Regulation of liability, warranty, and usage rights
- Adaptation to current legal developments and case law
- Design of collaborations between brand owners, agencies, and influencers
- Contract models for licensing, management, and active or passive content use
- Review of legally compliant advertising disclosures (#ad, #sponsored)
- Protection of trademarks, logos, photos, and videos
- Advice on platform and social media law, including account suspensions or terms of service issues
- Review of campaign concepts
- Protection of claims, slogans, and creative content
- Advice on compliance with competition and copyright law
- Rights clearance for the purchase of music, image, and video material, including stock content
- Consulting on compliance matters, e.g. TTPA, Green Claims Directive, EmpCo Directive, and mandatory disclosures under the EnKV
- Drafting clear contracts for creative collaborations
- Definition of service descriptions, responsibilities, and deadlines
- Regulation of remuneration, usage rights, and liability
- Protection of sensitive client data and projects through non-disclosure agreements (NDAs)
- Structuring of fair exit and termination clauses
Our Experts
